Friday is a big day for Ronnie Fieg.
Not only is the owner of the buzzy Kith store opening his first international outpost in London’s Selfridges flagship, but he’s also introducing a new upscale collection with Russell Athletic.
The 96-piece collection was created and manufactured by Fieg and draws on Russell’s 115-year heritage with a variety of colorful retro athletic styles for men and women.
The collection is much more premium than Russell’s traditional offering, retailing for $55 to $135.
“It’s a pinnacle level product and priced according,” said Greg Galbraith, senior director of marketing for Russell Athletic. “It’s more expensive than our regular product.”
Kith created a special 14-oz. cotton fleece that was custom-milled in the U.S. to achieve a high-quality feel for the collection. Four of Russell’s original silhouettes were used as the base for the offering, which consists of a hoodie, crewneck, T-shirt and short in red, orange, yellow, green, blue and black. Each piece is overdyed in OG (Original Gangster), pastel or vintage shades and each style is limited to only 100 units.
Kith’s Russell collaboration will be premium priced.
Galbraith said he provided Fieg with old catalogues from the brand’s archives where they showcased colorful athletic apparel for a variety of