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Carine Roitfeld Links With LuisaViaRoma for Multibrand Fashion Show

PARIS — Carine Roitfeld is joining forces with LuisaViaRoma for a spectacular fashion show in Florence on June 13, marking the multibrand store’s 90th anniversary and the launch of CR Runway, a new format of fashion show that aims to unite top designers and models.
The fashion editor and founder of CR Fashion Book magazine will curate 90 looks for the Nineties-themed show, scheduled to coincide with the Pitti Uomo trade show. The evening will also feature a closing performance by Lenny Kravitz and will be followed by a private dinner.
“Karl Lagerfeld used to say, ‘Do something that’s never been done before.’ So I am always following Karl,” Roitfeld told WWD in a joint interview with Andrea Panconesi, chief executive officer of LuisaViaRoma, at the Café de Flore in Paris.
Indeed, the scale of the project is unprecedented: 5,000 seated guests are expected to attend the outdoor event on the historic Piazzale Michelangelo, and screens will livestream the action across the city. A number of the featured looks will be available on a dedicated CR Runway microsite on LuisaViaRoma’s e-commerce site.
Panconesi declined to provide a budget for the show, but provided a glimpse into the logistics: The retailer has booked almost 500

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Via:: https://wwd.com/fashion-news/fashion-features/carine-roitfeld-teams-luisaviaroma-multibrand-fashion-show-1203098770/