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Aldo Is Courting Mini Trendsetters With Its First Kids’ Collection

Aldo is finally making it a family affair.
After more than 45 years as a leading shoe retailer, the Montreal-based firm has created its first dedicated kids’ collection. Available in sizes 11 to 6, the colorful, fashion-driven offering spans a wide range of styles from sneakers and sandals to rain boots and even dress shoes. In addition to designs created exclusively for kids, Aldo has reimagined some of its most popular men’s and women’s styles in mini sizes.
“We have offered a limited assortment of kids’ footwear and accessories in the past, but this is a more focused collection and purposeful addition to the Aldo brand. We saw an opportunity to bring a fun, playful point of view to the market,” said Daianara Grullon Amalfitano, SVP. “While the kids’ fashion space is dynamic, we also feel there is a white space for something youthful, stylish and energetic that also delivers accessibility and good value.”
The inaugural collection — which launches today, just in time for spring — touches on all of the latest trends such as knit sock-like sneakers, bohemian influences, camouflage prints and colorblocking. Among the highlights for girls are a series of glittery block-heel dress shoes, a stretch-knit sneaker adorned with

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Via:: https://footwearnews.com/2019/focus/children/aldo-kids-shoes-sneakers-sandals-release-info-1202767319/