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Maria Grazia Chiuri’s Take on Feminism: Still Work to Be Done

MILAN — It’s actually not so unexpected to see Dior as the sponsor of the exhibition “The Unexpected Subject. 1978 Art and Feminism in Italy.” Nor is it surprising that the luxury brand’s artistic director Maria Grazia Chiuri attended a preview on Wednesday of the exhibition here.
Since her arrival in 2016 at Dior, Chiuri has written a new feminist manifesto. Chiuri has conceived T-shirts emblazoned with “We Should All Be Feminists,” the title of an essay by Nigerian author Chimamanda Ngozi Adichie, and she has striped marinière shirts that say: “Why have there been no great women artists?” — from the art historian Linda Nochlin’s 1971 essay of the same name. She tapped a woman, Brigitte Lacombe, to shoot her first advertising campaign for Dior and highlighted behind-the-scenes talents in a series of videos with the hashtag #thewomenbehindmydress. Her muses include painter Georgia O’Keeffe and Vicki Noble, a feminist shamanic healer and author, and her couture designs shown in July 2017 bore the names of female explorers like Amelia Earhart, Freya Stark and Alexandra David-Néel.
At the preview, Chiuri explained her trajectory. “When I arrived at Dior, everyone talked about the fact that I was the first woman to lead the brand

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Via:: https://wwd.com/eye/lifestyle/maria-grazia-chiuris-take-on-feminism-still-work-to-be-done-1203097850/