MILAN — Trussardi unveils today its Archive+Now°2 project, the second chapter of the new course of the fashion house under the new owner and in collaboration with @Checking_Invoices.
The company has once again opened up its archives to let a creative talent give new life to accessories and products through images, installations and videos.
The fun, tongue-in-cheek images and the video emphasize not only Trussardi’s luxury leather accessories and looks, but also the city of Milan, closely linked to the brand, with landmarks such as the medieval Castello Sforzesco in the background.
An image from the new Trussardi collaboration with @Checking_Invoices.
Greyhounds also appear in the images — a reference to the storied logo of the Trussardi brand.
Another image from the Trussardi collaboration with @Checking_Invoices.
The Instagram account @Checking_Invoices created by an anonymous duo composed by a stylist and a videomaker now counts 35.3K followers. The account features a faceless character wearing high fashion in unexpected and humorous public situations. “Whilst we started the account just for fun, it grew considerably as it accidentally became a response to the “drama” of the fashion industry (sometimes taking themselves too seriously). At the same time, anonymity functioned as a counterbalance to the overexposure that social media