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A-Cold-Wall’s Samuel Ross Talks Self-Improvement

CREATIVE CHALLENGE: Samuel Ross, the designer behind the buzzy streetwear label A-Cold-Wall, wants to keep moving forward and to be doing so sustainably.
That’s why Ross is joining a group of fellow creatives — including model Jazzelle Zanaughtti, who is known under the handle @UglyWorldwide on Instagram; singer Rina Sawayama and screenwriter Lena Waithe — and participating in a project spearheaded by Mercedes-Benz, dubbed “How To” and highlighting the importance of innovation and learning new skills.
“I was attracted to this idea of efficiency, mobility and a focus on the future [that Mercedes-Benz stands for]. It’s incredible how something that began as an automotive narrative is developing further into painting components of what the future may look like. ‘How To’ in my own words really is about how to innovate, how to move forward, how to embrace mobility and how to become agile,” Ross said.
The idea behind the project is to add a more conceptual element to Mercedes’ yearly fashion campaigns, so through “How To” — which was teased on Instagram today, with the release of a video and campaign images featuring the group of young creatives posing together — the company is aiming to share practical advice “to encourage self-improvement,” shine

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Via:: https://wwd.com/fashion-news/fashion-scoops/a-cold-walls-samuel-ross-talks-self-improvement-1203098155/