St. John will host a series of events for Emmy and Gracie Award-winning former CNN chief White House correspondent Jessica Yellin, whose novel, “Savage News,” (HarperCollins) will be released on April 9. The series, a three-part book tour, starts April 4 in Washington, D.C. and will continue in New York on April 11 and Los Angeles on April 24.
By hosting these events, St. John seeks to engage with a new audience, attract a younger consumer and maintain a focus on female empowerment via Yellin’s overarching theme: reporting while female.
The Washington, D.C. event will be cohosted by Autumn Vandehei, Elena Allbritton, Juleanna Glover, Kimball Stroud, Natasha Iwegbu-Bobo, Robyn Bash, Shari Yost Gold and Stephanie Cutter. The event is a cocktail party, alongside a St. John pop-up shop open April 4 and 5. The New York event is cohosted and moderated by author, producer and actress Ali Wentworth. She and Yellin will engage in a conversation about her book at the St. John store in midtown Manhattan. The L.A. event will also be moderated, and take place at the Beverly Hills boutique.
St. John is hosting events for “Savage News.”