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Marc Bouwer Debuts By-appointment Wedding Dress Collection

BOUWER’S WHITE KNIGHT: After years of designing wedding gowns for select clients, Marc Bouwer has created his first full-fledged, by-appointment bridal collection.
The designer is far from a rookie in the bridal category. He designed the $40,000 wedding gown that Whitney Houston wore to wed Bobby Brown in 1992. In fact, Bouwer’s president Paul Margolin adjusted the musician’s earrings and Bouwer placed Houston’s veil over her face, before she and Brown exchanged vows in her New Jersey home.
Bouwer got a jump on this month’s upcoming bridal market by shooting a look book for the 10-piece wedding dress collection. Photographer Duke Wiin, who has worked with the designer numerous times, shot the bridal looks in a NoHo photo studio in Manhattan. The lensman plans to open his own studio in Bushwick in July. Unlike Bouwer’s signature customized gowns for which retail prices start between $8,000 and $10,000, the wedding dresses will start at $3,500. His customized wedding gowns will sell for upwards of $8,000. A strapless gown, a plunging V-neck style and a halter neck gown with sheer, oversize bell sleeves are among the styles. Bouwer hopes to sell hundreds of the wedding dresses. “This is a start. We are now officially

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Via:: https://wwd.com/fashion-news/fashion-scoops/marc-bouwer-debuts-by-appointment-wedding-dress-collection-1203097593/