Updates

Latest Entries

Life Is Good Teams With Olympian Aly Raisman and Dunkin’ for #SomethingGood

LIFE IS REALLY GOOD: Two years after she designed a T-shirt for the sportswear brand Life Is Good, Olympic gymnast Aly Raisman is art it again.
To celebrate its 25th year, the Boston-based company has recruited Aly Raisman and Dunkin’ to try to jump-start a nationwide movement. Collectively with its brand partners, consumers are being challenged to share #SomethingGood. Some might say the former Olympian did just that last year, when she testified against now-convicted former physician Larry Nassar. This Life Is Good-led effort is designed to support children in need.
The aim is to spread the power of optimism so that more individuals will achieve a happy and fulfilling life. That objective has been the brand’s mission since it started years ago. Running through September, the campaign is designed to shift the societal narrative from negative to positive. For every #SomethingGood that is shared online, the company will donate $1 to the Life Is Good Kids Foundation. The goal is to reach donating up to $1 million.
In addition, 100 percent of the net profits from a new Life Is Good limited-edition #SomethingGood T-shirt will be donated directly to the Life is Good Kids Foundation. The $28 T-shirt is available for men

Follow WWD on Twitter or become a fan on Facebook.

Read More…

Via:: https://wwd.com/fashion-news/fashion-scoops/life-is-good-teams-with-dunkin-olympian-aly-raisman-for-somethinggood-1203097676/