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EXCLUSIVE: Chloé to Show Resort Collection in Shanghai on June 5

PARIS — Chloé is heading east. The French fashion house plans to unveil its resort collection in Shanghai on June 5, marking Natacha Ramsay-Levi’s first personal appearance in China since being appointed creative director in 2017, WWD has learned.
“It’s the first time Chloé is staging a catwalk show outside Paris in the history of the house,” said Geoffroy de la Bourdonnaye, chief executive officer of Chloé.
While it will also mark the first time Chloé shows a pre-collection on the runway, de la Bourdonnaye said the event was a one-off, for now. “It is not a strategy to necessarily stage a show for the pre-collection. It was more: We want to do something special in China for the Chinese Chloé girls,” he explained.
The resort season has become an important showcase for luxury brands, with houses including Chanel, Dior, Prada and Louis Vuitton staging major shows. Ramsay-Levi was in Shanghai in January to draw inspiration for the show, said de la Bourdonnaye, emphasizing that the idea originated with its local team.
“One-hundred percent of the Chloé organization in China is Chinese,” he noted.
It’s an important distinction in the wake of the recent cancellation of Dolce & Gabbana’s planned tribute to China last November, which

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Via:: https://wwd.com/fashion-news/designer-luxury/exclusive-chloe-to-show-resort-collection-in-shanghai-on-june-1203095439/