MILAN — China will be the guest nation of Pitti Uomo’s upcoming edition, running June 11 to 14 in Florence.
Thanks to a partnership signed between the trade show’s organizer Pitti Immagine and Shanghai Fashion Week, the collections of 11 Chinese labels will be showcased in the special area Grotte, at the Fortezza da Basso location.
The brands selected include 8on8, Danshan, FFixxed Studios, Junwei Lin, Percy Lau, Private Policy, Pronounce, Samuel Guì Yang, Staffonly, The Flocks and Untitlab.
Pronounce also will stage a fashion show at an undisclosed location during the trade show. For the occasion, the label’s founders Yushan Li and Jun Zhou will unveil a partnership with Converse to launch a deconstructed version of the Jack Purcell sneaker.
An exhibition on fashion photographer Leslie Zhang will be staged at Fortezza da Basso to further heighten the focus on Chinese fashion.
A photograph by Leslie Zhang.
The guest nation program has been launched by the Fondazione Pitti Immagine Discovery with the goal to shine a spotlight on emerging creative talents from around the world. Previous featured guest nations have included Turkey, Denmark, Africa, South Korea, Ukraine, Australia, Finland, Georgia and, most recently in January, Portugal.
The Guest Nation China project will be curated by Labelhood,