Boy Meets Girl, a young contemporary ath-leisure brand, has teamed with Cool Effect, a San Francisco nonprofit that provides funding for carbon reducing projects around the world, for an Earth Day campaign. The initiative is to spread awareness and encourage action to reduce greenhouse gas emissions.
Boy Meets Girl has created a limited-edition T-shirt design inspired by Cool Effect’s mission to fight climate change and cut carbon emissions. Using the phrase, “Thou Shalt Stay Cool” featured on the front, the T-shirt is expected to encourage action leading up to and following Earth Day on April 22.
The T-shirt will be available for purchase starting April 8 and will retail for $42, exclusively on boymeetsgirlusa.com.
Sophie Elgort photographed the campaign, sharing stories of four New York-based environmental activists who are passionate about taking action and making an impact on the planet for future generations. The stories will be featured on Boy Meets Girl’s blog and social channels. The activists include Nicolette Templier, Miss Brooklyn Earth 2018; Reza Cristian, founder of Sustain Magazine; Alyssa Hardy, senior fashion editor at Cools, and Sarah Slutsky, creative director of Shiffon Co. and stylist at The Wall Group.
Boy Meets Girl x Cool Effect Earth Day T-shirt worn by Nicolette