Lifestyle maven Aerin Lauder arrived in Los Angeles last week on a cloud of Aegea Blossom to open her first pop-up shop on the leafy retail thoroughfare Melrose Place.
Lauder’s expertise in curating a store was evidenced by the Instagram-ready tables and shelves in the retail jewel box, filled with her own beauty products and fragrances (Aegea Blossom with its SoCal-appropriate notes of jasmine, orange flower and neroli is the latest), as well as statement earrings by Rebecca de Ravenel and Mercedes Salazar and Aerin branded sunglasses, sandals, decorative wicker knickknacks, serving trays and decorating books, including her own “Beauty at Home.”
Lauder, whose brand encompasses lighting, home decor and tabletop, as well as beauty and accessories, has permanent stores in East Hampton and Southampton, N.Y., and Palm Beach. But this is the first pop-up concept, which will be open through April, offering a slate of customer activities, including perfume bottle hand-painting, engraving, custom fragrance blending and trunk shows with Blazé Milano and other brands.
In addition to her full beauty and accessories ranges, the store stocks a curated-to-L.A. selection of clothing, with Borgo de Nor floral dresses, Frame x Aerin pastel-hued jeans and Johanna Ortiz resort separates.
Aerin Melrose Place pop-up store