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Benefit Expands Beyond Cosmetics Collaborations With Quay

Benefit is continuing to venture outside of color cosmetics.
The makeup brand tried its hand at interior decor in 2018 via a partnership with PBTeen. The line, said Erin Kramer, Benefit’s director of brand marketing and content, went “very well” and “was considered a great success” — so much so that both companies are reviving select favorites for a return during the holiday season. But before that collaboration makes an encore, the beauty company has a new collab to unveil: Benefit x Quay.

Benefit x Quay’s Tinted Love sunglasses.
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“Our brands both had crushes on each other,” Kramer said. “We both really admire each other’s approach and each other’s products. Our audiences have a lot of similarities and interests in where they’re spending their time, but we’re both reaching new audiences with this collaboration. We’re both based in [San Francisco], and not to mention, they were up for pulling a little April Fools’ joke with us.”
Benefit x Quay spans three styles — Shook, Shade Queen and Tinted Love — that come in black and pink and are priced from $55 to $60. The glasses will be sold on both Benefit and Quay’s web sites starting April 3, and will be available at

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Via:: https://wwd.com/beauty-industry-news/beauty-features/benefit-quay-sunglass-collaboration-1203095448/