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Why Shoes Are the ‘Gateway Drug’ to Shopping for Men

WWD brought leaders in men’s fashion yesterday to New York City for its Men’s Style Summit 2019 to discuss the drivers, challenges and areas of opportunity of the business.
And the timing of the event couldn’t have been better. According to First Insight chief commercial officer Jim Shea, who was a speaker at the event, menswear is outpacing the womenswear market in terms of growth and will continue on this path for at least the next two to three years.
Here are five key takeaways from the summit.
Retail Merchandising Is Challenged
“The way that stores are set up is by department and that is not the way men dress, particularly in this day and age. You think about it, a grown man who is very stylish but also in charge might be wearing a sport coat, might be wearing tailored trousers, but might be doing it with sneakers. Nobody dresses head to toe in any one brand, so the way stores are set up now make it a challenge for the customer to find what he’s looking for. He has to go to the suit department for a sport jacket if he wants it, he needs to go to the sneaker department for something

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Via:: https://footwearnews.com/2019/business/retail/why-shoes-are-the-gateway-drug-to-shopping-for-men-1202765798/