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Drew Barrymore, Walmart Unveil Flower Home

Drew Barrymore has embarked on several business ventures over the years — production, wine and fashion to name a few — and along the way she’s learned some lessons.
Perhaps the most important lesson she’s learned is to keep things streamlined. “If you stay in one lane and associate with one word — a tentpole, a nucleus, a root — you can grow in [several] categories. Just do it under the same umbrella,” said Barrymore.
She’s applying this ethos to her latest venture, Flower Home, an affordable luxury home decor and furniture line she’s partnered on with Walmart. The eclectic assortment of nearly 220 items, inspired by Barrymore’s travels as well as her own homes she’s decorated over the years, is set to roll out today across Walmart’s portfolio of sites, including walmart.com, Jet.com and Hayneedle.com.
Barrymore told WWD in an interview early last year that she might like to try her hand at a home line. The decision to follow through on that and do it under the Flower umbrella goes back to that important lesson on streamlining. Preceding the Flower Home launch, Barrymore has folded her business ventures that do not share the Flower name — that includes her wine brand, Barrymore

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Via:: https://wwd.com/beauty-industry-news/beauty-features/drew-barrymore-flower-home-1203093469/