It was a very Los Angeles affair Wednesday night, when H&M celebrated the release of its spring Conscious Exclusive Collection with singing bowl players and crystal readings at a Laurel Canyon treehouse party with the city blanketed below.
It made for the perfect earthy-elegant backdrop for the fast-fashion brand’s latest sustainable collection, hitting stores April 11, with prices from $349 for a sequin dress to $25 for a pair of earrings.
Dakota Fanning, Rowan Blanchard, Irina Shayk, Halima Aden, Amber Valletta and more came out to support — and model — H&M’s ninth collection experimenting with new sustainable materials and processes on elevated fashion pieces such as a glam rock jacket and cowboy boots patchworked with a leather alternative extracted from pineapple leaves, metallic jacquard dresses made from orange fibers that are a byproduct of the juice industry, and leopard-pattern pool slides from a flexible foam made using algae biomass.
Irina Shayk, Alek Wek, Camila Morrone, Ann-Sofie Johansson, Emmanuelle Chriqui, Dakota Fanning, Amber Valletta and Halima Aden.
“Our vision is to lead the change toward circular and renewable fashion while being a fair and equitable company,” said H&M creative adviser Ann-Sofie Johansson, touting the company goals of using 100 percent sustainable cotton by