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Chanel Celebrates Pharrell — and Seoul

SEOUL — Chanel’s first flagship in South Korea was a bustling beehive on Thursday, as the new space in Apgujeong officially opened its doors for the first time to welcome Pharrell Williams and the debut of his much-awaited capsule with the luxury house.
The musician, known for pushing the borders of fashion’s gender norms, joined Jennie Kim from Blackpink and rapper Jay Park, in reveling to see the collection on the shop floor for the first time, which South Korea gets access to a full week before the rest of the globe.
“They’ve given me so much,” Pharrell told WWD. “They [Chanel] continue to put their arms around me and open their doors. I know that this opportunity has never been afforded to anyone else, and I just want to say how grateful I am.”
While there had been press speculation that this could be the French luxury house’s way of testing the market for men’s wear, the musician laughed the suggestion off easily.
“It’s not, it’s unisex,” he said, while wearing a pair of red sunglasses of his own design.
Chanel’s president of fashion Bruno Pavlovsky was equally emphatic in his directive not to overanalyze this capsule line.
“We have not decided that we want

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Via:: https://wwd.com/fashion-news/designer-luxury/chanel-seoul-flagship-opening-pharrell-1203094368/