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Andrew Rosen Steps Aside After 22 Years, as Dinesh Tandon Takes Reins as Theory CEO

Get ready for Theory 3.0.
In a changing of the guard at one of fashion’s leading contemporary firms, Andrew Rosen will step down as chief executive officer of Theory and will be succeeded by Dinesh Tandon, currently chief operating officer, effective April 1. Rosen, a founder of Theory, will become an adviser.
After running the business he cofounded 22 years ago, Rosen believes that change and a new perspective will be good for Theory, a brand that exceeds $1 billion in global sales and is profitable.
In an interview Tuesday that ranged from his successor to the digital business to domestic production and horse racing, Rosen clearly took pride in what he has accomplished at Theory. He sees Tandon’s main strategic thrusts as enlarging the company’s direct-to-consumer businesses and becoming better marketers, digital operators and retailers, which will help the wholesale business at department stores as well.
“I founded the company, and I think there’s a lot of strength with having a ceo who’s founded the company and has been around 22 years, and I also think a change in perspective for the company is not a bad thing. I think that for our company to move forward into the future, it’s obviously at

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Via:: https://wwd.com/fashion-news/sportswear/andrew-rosen-steps-aside-after-22-years-as-dinesh-tandon-takes-reins-as-theory-ceo-1203092818/