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To the Max: Nike Continues to Iterate on Air Max Day

LOS ANGELES — Five years in the running now and Nike’s Air Max Day continues to be an important marketing tool to maintain momentum around its Air franchise.
The company’s celebration of the day it first released the Air Max 1 is big in the effort, but it’s also shifted and been reshaped to fit with shifts in how consumers interact with companies.
“We just realized there was this moment where we could celebrate that and share stories and the history of the shoes and everything around that, so that’s how it started five years ago and I think since then it’s completely evolved into something else,” said Nike Sportswear footwear senior design director Dylan Raasch.
Plenty of other companies have also seized on the marketing around the day. Foot Locker created special video content for its social media channels that touch on the Nike Air Max through the generations in what it’s calling the Discover Your Air Network.
Nordstrom with its Nordstrom x Nike sneaker pop-in is playing up the Air Max 720 sneakers. Revolve is also selling the Air Max 720 in addition to other Nike styles at a pop-up launching Thursday that’s tied in with the e-tailer’s festival collection.
Executive vice president and

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Via:: https://wwd.com/accessories-news/footwear/nike-continues-to-iterate-on-air-max-day-1203092461/