From Bernadette to House of Aama, the coolest girls in the industry are working with their mums
After graduating from the Royal Academy of Fine Arts in Antwerp, Charlotte de Geyter worked in Simone Rocha’s design studio in London and could have headed to Milan, where a job at a prestigious label was on offer. Instead, she called her mum, Bernadette, a former buyer for Ralph Lauren and a vintage fashion obsessive, and suggested they start a brand together. “Which, of course, I was up for from the very first second,” says Bernadette. “This felt like the biggest dream, for a mother.” Their brand – called Bernadette – has had a hit first season on Net-a-Porter and will be expanding into Browns and Selfridges later this year.