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Moore From L.A.: How Hollywood Turned the Apple Stage Into a Red Carpet

There was no actual red carpet, no flashbulb clicking press line. But Hollywood made its style known in Cupertino, Calif., on Monday, when Oprah, Reese Witherspoon, Jennifer Aniston and more took the stage to tout Apple’s new content strategy and streaming TV offerings.
Although Apple doesn’t have a specific dress code for its office or events, its late cofounder Steve Jobs is still the archetype of Silicon Valley fashion; his uniform of black turtleneck, jeans and sneakers still permeating the keynote stages of tech power nearly eight years after his death.
What was interesting on Monday was to see how Hollywood challenged that carefully dressed-down image, both on the Apple presentation stage and at the party the night before that had stars capturing candid snapshots and chatty social media posts that invited the public into the notoriously private, Norman Foster-designed Apple campus.
“In association with the misfits, rebels and troublemakers,” the opening film credits teased in the Steve Jobs Theater, setting the stage for the storytellers from down South who Apple is counting on to transform its hardware-based business model and help take it into a content-driven future.
Apple chief executive officer Tim Cook wore his 2019 version of Jobs’ tech uniform: gray jeans,

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Via:: https://wwd.com/fashion-news/fashion-features/how-hollywood-turned-the-apple-stage-into-a-red-carpet-1203092576/