With the 2019 Boston Marathon quickly approaching, Brooks has a sneaker hitting stores soon to celebrate the event. And if you are aware of the city’s public transportation system, the shoe’s aesthetics should look familiar.
Ahead of the marathon, which is scheduled for April 15, Brooks will deliver the limited-edition “T” Launch 6, a new take on its neutral running shoe. According to Brooks, the inspiration for its look is the “T,” the nickname from locals for Boston’s mass transportation system.
To execute the theme, Brooks added a map of the city’s subway system on the heel and street and subway map lines on the collar and tongue. Also, the brand placed the words “Boston 2019” on the heel and red lobsters on the heel, tongue and insoles (a nod to past Boston Marathon-themed shoes from the brand).
Another look at the Brooks “T” Launch 6.
The insoles of the Brooks “T” Launch 6.
The heel of the Brooks “T” Launch 6.
“For runners passionate about logging miles in the storied streets of Boston, we want to help them find inspiration with an entirely new design,” Brooks director of footwear merchandising Brice Newton said in a statement. “We love that the maps of