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Tommy Hilfiger Shutters Global Flagship on Fifth Avenue

NEW YORK – In a move to stay ahead of the continually changing shopping preferences of digitally-savvy North American consumers, Tommy Hilfiger has today closed his 22,000-square-foot global flagship at 681 Fifth Avenue, another loss to the famed Manhattan shopping street.
In addition, Hilfiger will close its store on Collins Avenue in Miami on April 28.
It’s been a tough time for Fifth Avenue, with stores ranging from Lord & Taylor to the Gap and Henri Bendel vacating the avenue. Ralph Lauren Corp. got out of a 15-year lease when the brand closed its Polo flagship at 711 Fifth Ave. in 2017, after three years in the location.
Hilfiger opened the four-level Fifth Avenue flagship to much fanfare in 2009, calling it “pinnacle moment” for the brand. The store, designed by Callison Architects and the Hilfiger creative team, was formerly occupied by Fortunoff and was originally designed by McKim, Mead and White.
The store was designed with Hilfiger’s traditional American iconography and presented in new and unexpected ways. At the opening, for example, the décor featured a blue Cadillac fender and a blue surf board, red Marshall amp, a white vintage Sixties television monitor and an old ice skate. A black patent leather sofa

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Via:: https://wwd.com/fashion-news/designer-luxury/tommy-hilfiger-shutters-global-flagship-on-fifth-avenue-1203091444/