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Koibird Brings California to London

CALIFORNIA DREAMS: London’s destination-themed concept store, Koibird, is taking on California for spring, with colorful ready-to-wear collections, beaded bags galore and tie-dye interiors to match.
The retailer, which chooses a new theme every season and completely reinvents its interiors and edit to match each destination, has chosen to unpick Californian style from many different angles, ranging from Western style to the glamour of Hollywood and festival dressing.
“We are presenting a mix of ideas of all that’s cool in California. We are well-known for our accessories and swimwear, but with this destination there were so many different looks we could cover and that everyone will be happy with,” said founder Belma Gaudio, who opened Koibird last summer in a bid to bring an element of discovery back into retail, and cater to travel-obsessed, adventurous shoppers like herself.
The store opened its doors last summer with a beach-themed destination, which came complete with bubble-gum pink interiors and an array of straw bags, statement earrings, swim wear and printed caftans.
After a pit-stop in the Alps and a winter ski edit, Koibird is returning to warmer climates, but the idea for this year’s location-specific, summer theme was to move a little farther away from resortwear and

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Via:: https://wwd.com/fashion-news/fashion-scoops/koi-bird-brings-california-london-1203091566/