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Eyewear Sales Veer Toward High Luxury, Contemporary

The eyewear industry is reaching calmer waters following a period of upheaval and consolidation.
Safilo’s losses are narrowing and the company expects to return to profitability by 2020; Marchon expects 2019 to be its best year in a five-year period; Marcolin continues to invest in Thelios, a joint partnership with LVMH Moët Hennessy Louis Vuitton, and Luxottica North America’s diverse portfolio, it says, has been key in meeting a varied assortment of consumer needs — despite disappointing share valuations and management unrest at its parent company, EssilorLuxottica.
A strong preference, particularly amongst Millennials, for authentic specialty brands continues to strengthen. High luxury and contemporary price points are also performing well, according to the companies. The midrange market is encountering difficulties.
“The market is developing an hourglass shape: There is the high-end that speaks an authentic language that sells well, and there are trusted brands with more affordable prices. Stuff in the middle may be suffering more,” said Thomas Burkhardt, senior vice president of global brands, marketing and design for Marchon.
“We are seeing a segmentation of demand,” added Luxottica’s president of wholesale for North America, Fabrizio Uguzzoni. “You are seeing luxury and high-end demand growing. In the midrange, the consumer expects a very high

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Via:: https://wwd.com/accessories-news/eyewear/eyewear-sales-veer-toward-high-luxury-contemporary-1203085762/