Updates

Latest Entries

EXCLUSIVE: Pharrell Williams Features in Short Film for Chanel Collaboration

PARIS — Pharrell Williams has been a Chanel model, film star, composer and brand ambassador. This week, he will make his debut in his new role as codesigner of a capsule collection with the French luxury brand that is set to bow exclusively on Thursday at the opening of Chanel’s first flagship boutique in Seoul.
To mark the launch, Williams has stepped in front of the camera again for a short film featuring a gang of women and men on a nocturnal road trip, dressed in the rainbow outfits of the Chanel-Pharrell collection — think sweatshirts with embroidered graffiti, terry-cloth bucket hats and oodles of rhinestone jewelry.
In behind-the-scenes footage shared exclusively with WWD, the multihyphenate explained the process that brought him together with the late Karl Lagerfeld, Chanel’s creative director for 36 years, starting with their sneaker launch at the now-defunct Paris concept store Colette in 2017.
“This campaign and this film are about a capsule collection, something that they’ve never done in the history of the brand. They do that not with a designer, but with a musician with ambition and dreams,” Williams said.
The “Happy” singer, who has received 12 Grammy Awards and heads the multimedia collective I Am Other, was previously

Follow WWD on Twitter or become a fan on Facebook.

Read More…

Via:: https://wwd.com/fashion-news/designer-luxury/pharrell-williams-short-film-chanel-collaboration-1203089456/