OG L.A. fashion tastemaker Jeannine Braden is gilding the beach with her contemporary label Le Superbe, which had its coming out party last week at the Brentwood boutique Permanent Vacation, with Cindy Crawford, Jenny Belushi, Heidi Brooks and more in attendance.
“She has always understood what makes L.A. style unique,” said Crawford of her pal, whom she has known for 20 years, while dressed in the label’s zebra-patterned sequined pencil skirt and silk top.
“It’s about West Coast beaches with Hollywood in your backyard.” That’s how Braden describes Le Superbe’s offering of feather-trimmed and sequined-dusted Hawaiian-print pencil skirts and minidresses (one named after L.A.’s famed Giorgio’s nightclub), alongside Aloha shirts with crystal trim, palm-and-leopard-print pajama pants and kimonos, vintage-inspired “Cobain” boyfriend cardigans with jeweled shell patches, and baseball Ts with irreverent slogans such as “Nobody Owns the Beach.” The collection sells for $150 to $995 at 150 retail doors, Saks Fifth Avenue, Neiman Marcus and Ron Herman among them.
Jeannine Braden and Cindy Crawford
Venice, Calif. native Braden has been a been a fixture on the L.A. style scene since the Nineties, when she started as a music video stylist (she and Belinda Carlisle were roomies), before launching into retail with