Lonzo Ball and Nike?
The Los Angeles Laker sparked rumors of a move to the Swoosh with an Instagram posted yesterday.
The post shows an image of the 21-year-old from the waist up, with text reading “It’s only a crazy dream until you do it” in a similar font to that used by Nike in its “Just Do It” 30th anniversary campaign.
The photo’s caption — Moving on to bigger and better #MyOwnMan — also had fans wondering if a partnership between Nike and Ball could be in the works.
View this post on Instagram
Moving on to bigger and better #MyOwnMan
A post shared by Lonzo Ball (@zo) on Mar 23, 2019 at 4:45pm PDT
Ball went a nontraditional route as a rookie, choosing to sign with his father’s brand, the Big Baller Brand, rather than a big name like Nike or Adidas. The first-rounder’s father, the outspoken LaVar, had advocated for what would have been an unprecedented sponsorship deal, with a generous profit split and signature shoe in Ball’s rookie season.
Ultimately, no brand could meet the Balls’ terms, and the younger Ball stuck with his father’s BBB. But the cryptic post comes amid trouble in Big Baller Brand camp.