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Street Signs: The New Underground: Arab-Influenced Streetwear in Europe’s Fashion Capital

“Oriental is the new black,” as Christian Marie, one of the founders of Paris-based streetwear label Ldn-istan likes to put it. And he is confident of that. So confident in fact that he and the label’s creative director, Hamida Aman, are betting their business on it.
It could turn out to be an excellent wager. In Europe, a multicultural movement — which includes everything from hipster falafel shops to Arab-inspired techno and pop music — is the result of second- and third-generation Europeans rediscovering their Middle Eastern roots, as well as new waves of migrants finding their place on the continent. In the clothing business, signs include the increasing importance of the Middle Eastern market for streetwear — especially hyped and hard-to-find labels — as demonstrated by the success of events like Sole DXB in Dubai and various high-profile collaborations, with brands like Puma, Nike and the NBA teaming with Arab designers.
In its fourth season now, Ldn-istan sells out of a boutique in Paris’ Pigalle neighborhood. Marie and Aman have also been touring various trade shows, including Sole DXB, Who’s Next in Paris, Seek in Berlin and Pure London. On Thursday, they hosted a showcase and party at well-known Parisian night

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Via:: https://wwd.com/fashion-news/fashion-features/street-signs-the-new-underground-arab-influenced-streetwear-in-europes-fashion-capital-1203078876/