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North Sails Sponsors 151 Miglia-Trofeo Cetilar Regatta

MILAN — Sailmaking specialist North Sails is supporting the 10th edition of Italy’s 151 Miglia-Trofeo Cetilar regatta and has pushed the offshore competition to become completely plastic-free.
“It’s a partnership we care a lot about, because the 151 Miglia is one of the most important regattas in the Mediterranean Sea and also it allows us to stress our commitment to the sea and the oceans,” explained Elisa Riva, marketing director of North Sails, while unveiling the sponsorship at the company’s showroom here on Thursday evening. “Starting from its 10th edition the regatta becomes plastic-free.”
The sailing competition — which will take place on May 30 through the coasts of Livorno, Marina di Pisa, Punta Ala, Giraglia, Elba Island and Formiche di Grosseto, in the Tuscany region — has pledged to avoid the use of disposable plastics in all its catering services and replacing it with glass and compostable materials.
“We never set up sponsorships but rather partnerships based on shared values,” explained Roberto Lacorte, founder of the regatta and chief executive officer of pharmaceutical company PharmaNutra, the main sponsor of the event. “We strongly identify with North Sails for the way they embody and represent the sailing world.”
In keeping with its commitments to raise

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Via:: https://wwd.com/fashion-news/sportswear/north-sails-sponsors-151-miglia-trofeo-cetilar-regatta-1203089932/