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Nike’s Mark Parker Talks Price Points Less Than $100 on the Radar, Digital Shopping and More

Although the company fell short of analyst expectations, Nike Inc.’s Q3 sales in North America grew 7 percent to $3.8 billion. And on the firm’s conference call today, Mark Parker highlighted the period’s successes.
“In innovation, we led with bold platforms like Air Max in sportswear and adaptive technology [Adapt BB] in basketball, we kept consumers coming back for more with a fast pace of fresh options in our power franchises. And with the energy for sportswear at an all-time high, Nike continues to stand out in the active lifestyle marketplace through our authentic position in sport,” the company’s chairman, president and CEO explained.
Concerning the popular Air Max franchise, Parker noted that newer looks such as the Air VaporMax and Max 270 were hits, and classic silhouettes including the Air Max 95, Air Max 97 and Tuned Air performed well. Also, the Air Max Dia for women was deemed a success.
And the latest lifestyle-focused look from the franchise, the Air Max 720, has experienced strong consumer demand since its debut, Parker explained.
Aside from the Air Max line, leading looks in other key franchises boosted sales such as the Air Force 1, the Air Jordan 1, the Kyrie 5 and the LeBron

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Via:: https://footwearnews.com/2019/business/financial-news/nike-earnings-call-report-q3-sales-ceo-mark-parker-1202763342/