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Fashion Now Sheds Light on Fashion Talents in Beijing

BEIJING — A group of designer brands has chosen to show as a collective with the independent fashion showcase platform, Fashion Now, at Dreamland Art Space inside Beijing’s Four Seasons Hotel on March 20 to 21.
Founded in 2013 by Yilan Jiang, former deputy fashion feature director of Vogue China, and Sisi Ma Fashion Now provides an alternative solution for designer brands that want to be seen in a more curated setting, as the official calendar in Beijing is often filled with uninspiring brands and political influence and lack the power to attract top buyers and editors.
Jiang said the intention of launching Fashion Now is to “set the bar high on physical and metaphysical levels. I want to provide quality designers and brands with a platform and space to showcase their creations, and we grow with them along with the way.”
Fashion Now is a key event for the Beijing fashion community. Angelica Cheung, Simona Sha, editor in chief of the Chinese editions of Vogue and Harper’s Bazaar, respectively, have attended the shows, as well as designer Xander Zhou; fashion photographer Trunk Xu; artist Shurui Li, who collaborated with Dior Lady Art #3 project, and Hu Bing, actor and men’s wear ambassador

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Via:: https://wwd.com/fashion-news/fashion-scoops/fashion-sheds-light-on-fashion-talents-beijing-1203089461/