PARIS — Hugo Boss fragrances and its licensor Coty Inc. are jumping into the swelling podcast wave, WWD has learned.
On March 30 they will unveil their first podcast series, called Essentials by Boss Bottled, billed to inspire men to become the best version of themselves.
It is hosted by Gunnar Peterson, a high-profile personal trainer and functional training expert, who has worked with celebrities such as Sylvester Stallone, Kate Beckinsale and Khloé Kardashian, and is assisting the Los Angeles Lakers NBA team. Peterson will discuss nutrition, mindfulness and exercise as they relate to the mind, body and soul.
The podcast is created in partnership with Nouvelles Écoutes and available on Apple podcast, Spotify, Google podcast, Deezer and SoundCloud. The series’ worldwide release marks the launch of Boss Bottled Infinite eau de parfum, due out April 1, starting in Germany and France.
The scent, conceived with Firmenich master perfumer Annick Ménardo, is Hugo Boss’ first oceanic fragrance and meant to channel today’s man’s desire for balance, according to Coty. The edp will be fronted by Chris Hemsworth and come in 50-, 100- and 200-ml. versions.
The Boss Bottled Infinite eau de parfum.
The podcast series is part of the Boss Bottled Man of Today platform