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Misela Istanbul Takes London With Ambitious Mount Street Opening

LONDON — Accessories label Misela Istanbul is ready to expand beyond its native Turkey and is doing so with a bold move — opening its first stand-alone European store on London’s Mount Street, next to the likes of Balenciaga, Gianvito Rossi, Celine and Moynat.
For the company’s founder and designer Serra Turker, the aim was to be positioned on a street that had a historic, local feel but at the same time would help the brand gain the visibility it’s looking for.
“Fewer people know the brand in London. If you want to get your name out there, you need to be positioned in a way that makes your message clear when people see the store,” said the designer. “If I were to open somewhere else, it would be much harder. This location speaks for the brand. Being next to bigger brands does scare me, but at the same time those are bigger teams; no other designer or owner is in the store, while I plan to be around. It adds a very personal touch.”
Expanding in the U.K. will also offer a new growth avenue for the company, so that it no longer has to depend entirely on its Turkish business, given

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Via:: https://wwd.com/accessories-news/handbags/misela-istanbul-takes-london-ambitious-mount-street-opening-1203089476/