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Gucci Scores Top Spot in BrandZ Most Valuable Italian Brands List

Gucci has secured the top position in the BrandZ 2019 Top 30 Most Valuable Italian Brands list.
Prada, Giorgio Armani, Fendi, Bottega Veneta, Salvatore Ferragamo and Bulgari also made the list, signaling the relevance of Made in Italy luxury players on a global scale. The seven luxury brands accounted for 40 percent of the total $96.9 billion value generated by the 30 labels on the list.
Compiled annually for the past 13 years by London-based advertising and public relations agency WPP through its data management subsidiary Kantar, the list highlights the most valuable brands for a range of countries including the U.S., France, Spain, the U.K., Australia and Saudi Arabia, among others. A Top 100 Most Valuable Global Brands list is also issued each year but it has yet to be released.
Gucci generated a value worth $24.4 billion in 2018, according to the report, up 50 percent compared to the previous year. Despite dropping by 5 percent compared to the 2018 list, Prada is the second most-valuable brand among the fashion and luxury players with a $3.8 billion value, which secured the house the sixth position on the list, behind automotive company Ferrari. Armani is worth $2.5 billion, up 5 percent compared

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Via:: https://wwd.com/fashion-news/fashion-scoops/gucci-scores-top-position-brandz-most-valuable-italian-brands-list-1203089364/