Latest Entries

Forever 21 Marks Selena Film Anniversary With Capsule

COMING UP ROSES: Los Angeles fast-fashion retailer Forever 21 worked with the sister of the late singer Selena Quintanilla-Perez for an edgy capsule collection.
The offering, called Forever 21 Presents: Selena the White Rose Collection, launches in conjunction with the 22nd anniversary of the movie on the singer.
“We’ve actually been selling Selena products and, in the past, we noticed that every time we brought something in with Selena, it would blow out. So we really wanted to do something special,” said Linda Chang, vice president of merchandising.
Previous merchandise around the songstress mainly consisted of T-shirts with images of her on the front. While this new collection bears a number of graphic T-shirts, sweatshirts and long-sleeves with images of the artist or quotes, the design team worked alongside Quintanilla-Perez’s sister, Suzette Quintanilla, to incorporate details, such as a bike short, tie-front purple crop top in a nod to her favorite color and a button pack.
“We did try to separate from what our regular logo collections have been in the past,” Chang said. “With Selena, we really tried to incorporate new, different styles.”
The retailer also tapped celebrity stylist Monica Rose and Vanessa Romo, who appeared on the Univision show “Nuestra Belleza Latina,” to

Follow WWD on Twitter or become a fan on Facebook.

Read More…

Via:: https://wwd.com/fashion-news/fashion-scoops/forever-21-launches-selena-capsule-collection-1203089269-1203089269/