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EXCLUSIVE: Fossil Stages Brand Exhibit and Reissues Past Models

BASEL, Switzerland — Drawing on its 35-year existence, Fossil is staging a brand exhibit and reissuing watch models from its past, doubling down on its retro roots.
Starting in May, and through the rest of the year, the label plans to release revisited editions of its most popular watches over the years, nearly one new model a month.
The plans come as watch brands struggle to adjust to the loss of business to Apple. The Fossil brand’s parent, Fossil Group Inc., which also makes watches for labels including Kate Spade, Karl Lagerfeld and Tory Burch, in January sold smartwatch intellectual property to Google for $40 million, with plans to deepen its relationship with the tech giant to develop further projects together. The two companies have already worked together with WearOS devices.
“The relaunching of the Archival Series alongside this innovative retrospective is something that the brand has wanted to do for a long time,” Steve Evans, executive vice president of Fossil Group, said in a statement. Evans added that the move comes on the heels of last fall’s relaunching of the Mood model, which he said was successful.
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Via:: https://wwd.com/accessories-news/watches/exclusive-fossil-stages-brand-exhibit-and-reissues-past-models-1203088814/