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Baselworld Put to the Test

The stakes are awfully high. Baselworld, the largest watch and jewelry show, kicks off this year’s edition intent on survival as new management seeks to chart a future for the event.
Returning industry heavyweights include market leader Rolex; brands belonging to LVMH Moët Hennessy Louis Vuitton: Bulgari, Tag Heuer, Hublot and Zenith; Patek Philippe, and Chanel.
But this will be the first time the show takes place without Swatch Group and its vast stable of brands that includes Omega, Longines and Blancpain, following last year’s bombshell announcement that the group would pull out of the fair — prompting a management reshuffle at the highest ranks of show organizer MCH Group.
Running March 21 to 26, this will be something of a transition year as the event moves to April in 2020 to follow on the heels of Geneva-based SIHH, a high-end fair dominated by labels from Compagnie Financière Richemont.
The coordinated calendar shift was one of the most notable moves since the arrival of Baselworld’s new director, Michel Loris-Melikoff, and is meant to allow visitors from abroad to attend the events with just one trip to Switzerland — bulking up the numbers of each event by tapping into one another’s attendee flows.
Both shows —

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Via:: https://wwd.com/accessories-news/watches/baselworld-new-management-put-to-test-1203086856/