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Rising Basketball Star Zion Williamson Could Start the Next Great Sneaker Bidding War

Zion Williamson is undeniably college basketball’s biggest star and is widely considered a generational talent. So industry insiders expect brands to fight over him when he declares for the NBA Draft.
“Zion arguably is literally ‘bigger than life.’ He has a major physical presence on the court that one could say belies his athleticism and agility — and ability to defy gravity with his jump skills. And he is undoubtedly a rising star who seems to be likable,” said B. Riley FBR analyst Jeff Van Sinderen. “Those are important qualities as they relate to being a brand ambassador.”
But the brand he will choose to sign with is up in the air.
Williamson plays for Duke University, a Nike-backed school, but was spotted on Instagram live recently rocking Adidas head to toe. And after Williamson’s on-court sneaker blowout incident in February, Puma mentioned he’d fare better in the brand’s sneakers on Twitter (in a tweet the brand would eventually delete).
The NPD Group Inc.’s senior sports industry analyst Matt Powell believes every brand invested in the sport has a shot. Vansinderen thinks the list is narrower, with Adidas and Puma as frontrunners. And Ankur Amin, CEO of TGS (the parent company to retailers including Extra

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Via:: https://footwearnews.com/2019/focus/athletic-outdoor/zion-williamson-nba-draft-sneaker-deal-1202762901/