Updates

Latest Entries

Rising Basketball Star Zion Williamson Could Start the Next Great Sneaker Bidding War

Zion Williamson is undeniably college basketball’s biggest star and is widely considered a generational talent. So industry insiders expect brands to fight over him when he declares for the NBA Draft.
“Zion arguably is literally ‘bigger than life.’ He has a major physical presence on the court that one could say belies his athleticism and agility — and ability to defy gravity with his jump skills. And he is undoubtedly a rising star who seems to be likable,” said B. Riley FBR analyst Jeff Van Sinderen. “Those are important qualities as they relate to being a brand ambassador.”
But the brand he will choose to sign with is up in the air.
Williamson plays for Duke University, a Nike-backed school, but was spotted on Instagram live recently rocking Adidas head to toe. And after Williamson’s on-court sneaker blowout incident in February, Puma mentioned he’d fare better in the brand’s sneakers on Twitter (in a tweet the brand would eventually delete).
The NPD Group Inc.’s senior sports industry analyst Matt Powell believes every brand invested in the sport has a shot. Vansinderen thinks the list is narrower, with Adidas and Puma as frontrunners. And Ankur Amin, CEO of TGS (the parent company to retailers including Extra

Follow Footwear News on Twitter or become a fan on Facebook.

Read More…

Via:: https://footwearnews.com/2019/focus/athletic-outdoor/zion-williamson-nba-draft-sneaker-deal-1202762901/