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Quay Nabs Deal With Jennifer Lopez, Alex Rodriguez on Eyewear Collaboration

Australian digital eyewear brand Quay just increased its star power, confirming a yearlong partnership with Jennifer Lopez and Alex Rodriguez that includes new designs for men and women.
The couple have worked with Quay on a Quay x JLo and Quay x ARod women and men’s offering now being sold in the company’s online shop and through its retail partners.
“It made sense because they’re authentic fans of the brand,” Quay chief executive officer Jodi Bricker said of the thinking behind the partnership. “J.Lo’s been wearing our sunglasses for years.”
Bricker said the company tapped its consumer base, soliciting them for advice on whom to partner with next and said Lopez was at the top of that list.
The multihyphenate entertainer has been spotted in the company’s various shades for some time now, with her very first pair gifted to her.
“The thing we loved about Jennifer is she’s worn them in almost every scenario,” Bricker said, pointing out she’s been spotted in Quay going to the gym, on the street or walking the red carpet.
The couple are a major get for Quay, marking an “A-level type of campaign,” Bricker said when asked how the marketing spend for this stacks up against previous celebrity or

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Via:: https://wwd.com/accessories-news/eyewear/quay-collaborates-with-jennifer-lopez-alex-rodriguez-on-eyewear-1203087404/