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Kat Von D Beauty Taps “Orange Is the New Black” Star Jackie Cruz as First Celebrity Face

The female inmates on Netflix prison drama “Orange is the New Black” might be famous for their make-unders, at least by Hollywood beauty standards, but there’s one product that has always been on set: Kat Von D Beauty’s Tattoo Liner. Not only does it give the show’s character Marisol “Flaca” Gonzales her signature cat eye with tear drop, it created an opportunity for the star that portrays her, Jackie Cruz.
On April 19, the Latina actress, musician and influencer will become the face of Kat Von D Beauty’s new, vegan, cruelty-free, volumizing Go Big or Go Home mascara. It’s the first foray into the cosmetics biz for Cruz, who has built an Instagram following 1.5 million strong with behind-the-scenes posts from “OITNB” (including in-jail DIY makeup tutorials with costar Diane Guerrero that went viral), Hollywood red carpet glam shots and downtown L.A. deli stories.
The Dominican-American talent has also emerged as a voice for inclusion in Hollywood, appearing in the documentary “This Changes Everything” about gender disparity, rallying fans on social media and through her music. Her self-produced album “Hija de Chavez” drops next month, with songs in Spanish and English about women who have inspired her, including her grandma Melba, from

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Via:: https://wwd.com/beauty-industry-news/beauty-features/kat-von-d-beauty-taps-jackie-cruz-as-face-of-new-mascara-1203083426/