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Helena Rubinstein Exhibit Opens in Paris

PARIS — Helena Rubinstein’s beauty adventure — buoyed by her belief that beauty helps emancipate women — is the subject of a new art exhibition that opens Wednesday at the Museum of Jewish Art and History here.
“L’aventure de la beauté,” which is on through Aug. 25, marks the first time an exhibit devoted to Rubinstein has been mounted in France.
She is best known to most for the Helena Rubinstein beauty brand, which she built into a powerhouse and is now owned and run by L’Oréal, and her high-profile rivalry with Elizabeth Arden. But at Paris’ Jewish Museum, the exhibition, an abridged version of which was shown in Vienna, raises the curtain on Rubinstein’s deep involvement in the arts and architecture as a collector of works by the likes of Pablo Picasso, Fernand Léger and Georges Braque, and her love of fashion. She had a penchant of sporting creations by designers such as Yves Saint Laurent, Poiret, Balenciaga, Chanel and Dior.
The exhibition is organized into geographical sections themed by cities that were important to the entrepreneur and key to her development. It springs to life with more than 300 objects, including documents, photographs, prints, paintings, sculptures, tapestries and beauty products that

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Via:: https://wwd.com/beauty-industry-news/beauty-features/helena-rubinstein-exhibit-opens-in-paris-1203087588/