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Beverly Hills Men’s Suiting Veteran Jumps to Avedon

Stuart Newmark, the longtime general manager of the now-shuttered men’s retailer Carroll & Co., has created a new customization concept within existing retailer Avedon in Beverly Hills with the help of senior buyer and partner in the business Nancy Herrera.
Newmark, who served as general manager of Carroll & Co. for more than 30 years, teamed with Avedon owners Reza Shekarchian and Yasmine Farmanara on a lounge concept called Bespoke at Avedon. The deal merges his buying prowess with that of Shekarchian to merchandise the men’s store.
Carroll & Co. began a store closing sale late last year, shuttering its doors for good after the Carroll family received an offer they couldn’t refuse on the building the retailer occupied. Carroll & Co. had long been a mainstay in Beverly Hills, once frequented by high-profile A-listers such as Frank Sinatra, Cary Grant and Jack Lemmon.
Newmark, still seeing a demand for customization and luxury men’s brands, spotted a hole in the market with Carroll & Co.’s closure.
“It’s still viable. We had a huge custom business, which is also a big part of what I’m doing here, along with carrying inventory similar to what we did there,” said Newmark, who was hired in 1989 by

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Via:: https://wwd.com/menswear-news/mens-retail-business/beverly-hills-mens-suiting-veteran-jumps-to-avedon-carroll-company-1203088061/