ROLLING OUT: Barneys New York is looking to take the cannabis lifestyle to higher ground with a new concept shop rolling out to its Beverly Hills store first.
The High End launches with product from more than 30 brands, including an exclusive deal with Beboe. The assortment touches on categories that range from home and beauty to jewelry. Among the roster of product exclusives are Devambez rolling papers, custom-blown glass pipes by Caleb Siemmon and Laboratorio Pesaro ashtrays.
“As vast as the market is, it’s actually a really small community in terms of what everyone is doing,” said creative director Matthew Mazzucca about the competitive landscape. “No one is really addressing the home, the lifestyle product aspect of it. We have access to the best designers and vendors in the world and we’re able to partner with them on special collaborations. We looked at the concept and started speaking to people about a year ago to create special product people can use in their homes that’s functional, that’s meant to be left out and displayed.”
It’s the buys, which Mazzucca called “super elevated,” that Barneys thinks will give it a leg up on the competition.
The High End at Barneys New York’s Beverly Hills