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Aldi v designer beauty brands: can a £5.99 foundation compete with the £183 version?

By Anna Hart

The discount supermarket’s makeup and skincare range unashamedly apes Yves Saint Laurent, Elizabeth Arden and other labels. We put five copies of cult favourites to the test

If there’s one thing better than a cult beauty product, it is a cheap “dupe” of that high-end favourite. Brands such as Beauty Pie are built on the premise of perfectly replicated designer cosmetics, but this week, all the buzz is about Aldi’s growing line of beauty products that unashamedly ape big brands including Yves Saint Laurent, La Prairie, Glamglow, Benefit and Elizabeth Arden.

The packaging is deferentially worse than the original potions, but similar enough that beauty junkies can immediately identify the pricier product being imitated; even Elizabeth Arden’s Didot Light Roman font is expertly replicated on Aldi’s £3.99 version.

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Via:: https://www.theguardian.com/fashion/shortcuts/2019/mar/20/aldi-beauty-dupes-makeup-designer-brands-reviews