As the prestige hair category continues to boom — up 23 percent for the 12-month period ended in January, to $724.2 million according to the NPD Group — brands are churning out product launches to keep customers interested.
Living Proof Color Care
Living Proof Color Care Whipped Glaze.
Living Proof is making its first venture into color care with the launch of four stockkeeping units — a Color Care Shampoo, $29, Conditioner, $29, and two shades of Color Care Whipped Glazes, $29 (a lighter purple for blondes, and one for darker hair tones). The system is meant specifically to keep color from fading while targeting hair health. The line launches on Living Proof’s web site on March 19, and is expected to hit Sephora, Ulta Beauty and salon shelves in mid-April.
Oribe Moisture & Control
Oribe Moisture Control Deep Treatment Masque
Oribe is making its first official venture into tightly coiled hair with its Moisture & Control line. The brand brought in Stacey Ciceron, a textured hair educator and consultant to create Styling Butter Curl Enhancing Crème, $46, Priming Lotion Leave-In Conditioning Detangler, $38, Curl Gelée for Shine & Definition, $44, Moisture & Control Deep Treatment Masque, $63. The products will be sold on the brand’s