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Khrisjoy Shakes the High-End Puffer Market

MILAN — Spotted on street-style stars around the globe — including Vittoria Ceretti, Caroline Issa, Chiara Scelsi, Tamu McPherson and Candela Novembre — Khrisjoy padded jackets are stealing the spotlight in the urban outerwear arena.
First introduced as a capsule in June 2017 at the Milan luxury retailer Antonia, the Khrisjoy brand officially made its debut on the international market with a sales campaign in January 2018.
“The brand was born as my own personal fun project with no serious business plan or strategy involved,” said Khrisjoy founder Marzia Bellotti, who built her experience in different fashion areas, spanning from editing and styling to retail management, prior to establishing her label. “I had the idea of designing a puffer [that] could reflect my personal style.”
An eclectic spirit with an international background — she spent years in London and Madrid — Bellotti, who has a weakness for Eighties fashion, created Khris, a versatile puffer showing a cocooning silhouette rendered in a range of variations, making it perfect for being matched with both the most casual looks and more elegant outfits.

A style from Khrisjoy’s fall 2019 collection.
Courtesy Photo

“For example, you can wear it ‘off-the-shoulder’ on a night attire,” said Bellotti, who at the time

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Via:: https://wwd.com/fashion-news/designer-luxury/khrisjoy-shakes-the-high-end-puffer-market-1203086279/