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Giorgio Armani Unveils Haute Jewelry

Giorgio Armani has done just about everything in fashion, except high jewelry. Until now. With last week’s unveiling of the collection, Armani expanded his brand’s range to include luxury’s most precious category.
“I believe that today there is a genuine interest in artisanry, for beautifully crafted, exclusive items made with care, and made to last,” Armani said via e-mail. “It felt like the right time to dedicate my energy to the creation of high jewelry, to complement the existing Armani Privé clothing and accessories offering.”
Giorgio Armani Privé Haute Jewellery made its debut in New York at the brand’s Madison Avenue boutique, in conjunction with the arrival of the spring 2019 haute couture. The collection is still in New York, and will travel to Tokyo and Paris before returning to Milan. Armani chose New York for the launch because he views the U.S. as “a very demanding but receptive market,” and a strong test for other global markets. According to a spokesperson, “some very important pieces” were sold during the week, though she declined to specify which in deference to client privacy.
Although not shown on the Privé couture runway in January, the jewelry was conceived in concert with that collection, which worked

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Via:: https://wwd.com/accessories-news/jewelry/giorgio-armani-haute-jewelry-1203085984/