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For the First Time in Nine Years, Birchbox Changes Subscription Prices

Birchbox, which started the beauty box craze in 2010 with a $10 subscription program, is changing its prices.
“If you’re more committed to us, then we can give you more for less,” said Katia Beauchamp, Birchbox cofounder and chief executive officer.
New monthly and three-month subscribers will pay $15 per month, while existing customers will pay $13. New six-month customers will pay $14 per month, while existing six-month subscribers will pay $12.50, and new yearly subscribers will pay $13 per month, while existing subscribers will pay $12. The changes go into effect March 29 for new subscribers, and June 1 for existing subscribers.
Birchbox said the pricing shift is partially due to an increased cost of doing business, in part because of USPS rates, but also part of a larger plan to invest more in customer experience. This year, the business plans to roll out customization options, a learning that Beauchamp said came from Birchbox Select, a $15 box program tested in 2017.
With this generation of customization, box subscribers will be able to pick a sample, select from themed feature boxes or opt out of having a box at all in favor of more points, which can be used to shop for full-sized

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Via:: https://wwd.com/beauty-industry-news/products/for-the-first-time-in-nine-years-birchbox-changes-subscription-prices-1203085810/